iContact Alternative - How is Agile Better?

Email Campaign Management

Both iContact and Agile CRM help you manage your email lists, offer sign up forms, segment automatically, create autoresponders and manage bounces and unsubscribes in bulk. However, only Agile CRM fully integrates email campaigns with sales and customer service workflows, since Agile CRM also is a sales and customer service CRM. This makes for a complete end-to-end email management.

Templates

Drag and drop email creation and a wide variety of templates are highlights for iContact. Agile CRM offers these as well. However, Agile as an iContact alternative not only makes graphical email creation easy, it also helps you create video messages that can be embedded in templates and reused by both marketing and sales teams.

Landing Pages

You can create landing pages with drag-and-drop ease in both iContact and Agile CRM. Both have form builders that make sign up gifts and automatic downloads simple. But, Agile CRM goes a step further by helping you serve up the right landing page for each contact based on their marketing, sales and customer service data.

Marketing Automation

Both iContact and Agile CRM help you automate email marketing with drip campaigns, automated segmentation, A/B testing and triggers based on contact behavior. However, Agile CRM far surpasses iContact automation by allowing you to set up complex automation workflows that also include sales and customer service. Since Agile CRM is an all-in-one CRM, you get business-winning automation features such as assigning a contact to a sales rep when they have taken action in one of your email campaigns. You can even automatically add this contact to a call list. There are an infinite number of possibilities when automation spans across marketing, sales and customer service.

Analytics and Reports

From big picture campaign analytics to tracking the behavior of an individual contact, many iContact alternatives will offer dashboards and reports for making your business data-centered. However, if you pick Agile CRM as your iContact alternative, it goes one step further by enabling you to create custom alerts based on these analytics and ties them to your marketing, sales and customer service workflows. Agile CRM captures a much wider range of data.

Integrations

With iContact, you get basic integration with a few services such as e-commerce solution, Magento, Salesforce CRM and Drupal CMS. Agile CRM is a standalone solution which also has a wide range of integrations with everything from Wordpress, Stripe, and FreshBooks to Twilio, Shopify, and Wuforms. Agile CRM gives you maximum flexibility when it comes to connecting with other services.

Pricing

You get email marketing and basic automation with iContact for $109.65 per month when purchased annually. Agile CRM as an iContact alternative comes with email marketing and complete marketing automation as well as sales and customer service automation and services for only $9.99 per month when billed annually. There’s just no comparison when it comes to the value and functionality you get for your money.

Comparison with iContact

The problem is that most businesses don’t rely solely on email campaigns, and for complete marketing functionality you must look for iContact alternatives or other platforms such as Salesforce for an end-to-end solution. Agile CRM, as an iContact alternative, is a complete marketing automation solution that includes most of the email marketing features of iContact as well as sales and customer service platforms. Agile CRM is a complete, all-in-one system for businesses that don’t want to stitch together various services & therefore amidst all the iContact alternatives steals the show.

Here is the detailed comparison between Icontact and Agile CRM and their features: