Agile CRM as an ActiveCampaign Alternative

Email Marketing

AgileCRM and ActiveCampaign both offer complete email marketing solutions. Each provides you with powerful capabilities such as automated campaign management, A/B testing, rule-based delivery, and a drag-and-drop email editor. However, Agile CRM also provides advanced email functionality around customer service and support, whereas ActiveCampaign’s email functionality ends after the sale, making Agile CRM a more comprehensive solution for managing all your email communications.

Telephony

Agile CRM provides you with advanced telephony capabilities.ActiveCampaign, which is built primarily around email automation, does not. This is one area that sets Agile CRM apart; extensive telephony features such as one-click dialing, call recording, and automated voicemail drops allow you to better manage your telephone outreach, all from within your CRM. Agile CRM was built to help you automate your whole business, not just email marketing.

Web Tracking

One of the most powerful features of both solutions is advanced web tracking, which allows you to maintain insight into the behavior of your customers and prospects. You can see which web pages your audience is visiting most frequently, score leads based on pages viewed, and better market to them based on that behavior. But, because Agile CRM also provides customer support call automation—which ActiveCampaign does not—you can use the insight gained from web tracking to initiate calling campaigns, improve customer support, and more.

SMS Text Messaging

Both solutions offer you the ability to leverage SMS text messaging in your marketing efforts. But, Agile CRM is integrated with Twilio—a leading provider of digital calling and SMS solutions—giving Agile more robust, market-leading SMS capabilities. Plus, because Agile CRM is an all-in-one, end-to-end business automation solution, you can integrate SMS text messaging into other areas of your business.

Contact Management

As with most CRMs on the market, both solutions offer advanced contact management features such as the ability to quickly modify contacts, update lead scores, and access all of a contact’s information from a single contact page. However, Agile takes contact management to the next level with a Google Chrome extension that lets you capture contact information from any web page you visit, extract contact details from social media sites, and more--making it an ideal ActiveCampaign alternative.

Integrations

Both platforms offer you a wide range of integrations with third-party applications such as Shopify, WordPress, Facebook, and Google Calendar. One important difference is that while Agile CRM is already a complete CRM with robust capabilities already built in, ActiveCampaign provides CRM features through integrations with services like Salesforce, Nimble, etc. This is why Agile CRM is the top choice for small businesses that want to connect with third-party applications but prefer to manage the bulk of their marketing, sales and customer support functions on a single platform.

Pricing

Although Agile CRM provides more features and is an end-to-end solution, it comes with a lower price tag. Agile CRM offers all basic functionality, up to 1,000 contacts and 10 users through a free plan, while ActiveCampaign’s base plan starts at $9 per month and only includes 500 contacts and three users. Ultimately, you can get Agile CRM’s full set of features and 50,000 contacts for $47.99 per month. To get ActiveCampaign’s full set of features, along with just 10,000 contacts, you will pay $350 per month… and the price goes up from there as you add more contacts.

Comparison with ActiveCampaign

If you’re looking for a marketing and sales automation platform, ActiveCampaign probably has come to your attention. Just like Agile CRM, it delivers robust email automation that helps with segmented marketing blasts and targeted sales outreach, complete with a variety of templates, a drag-and-drop email editor, and powerful analytics. However, you will quickly find that the extensive set of additional features offered by AgileCRM makes it a true end-to-end business management solution, not just an email marketing tool. And at a much lower price point, it’s kind of a no-brainer.

Here is the detailed comparison between ActiveCampaign and Agile CRM and their features: